It’s not likely that all your staff find it easy selling retail products to clients. Well, we have a simple strategy you can implement today to help make your staff more comfortable selling—and your business more profitable.

Consider this — retail products are often marked up by as much as 50%. That’s huge. There is so much profit potential sitting on your shelves right now, and it’s time to start cashing in on it.

Also consider this — your clients come to you because they can’t do what you do on themselves, however, they still want to be able to maintain some of what you do when they leave their appointment.

So here it is — start taking to your clients about the products you use on them during their appointment. Educate them, inform them and empower them— and in turn, more often than not, they will want to buy the products you talk about.

When you naturally chat to your clients about the products you’re using while you’re using them, you are speaking to that very real desire they have to maintain the look and feel you’ve given them and they are way more likely to walk out that door with products under their arms. You’ve empowered them and you’ve got more retail of the shelves—happy client, easy sell, more profit.